How to Drive More Revenue in Your Café - Without Compromising Quality
Even in tougher economic times, people continue to seek out small moments of pleasure. Think of it as the "Morning Ritual Effect" - while customers may cut back on big expenses, they still value a great cup of coffee or a comforting snack. As a café owner, you can embrace this mindset and build your business around it.
At Schibello Coffee, we work closely with café partners who want to grow sustainably - without gimmicks, and without sacrificing the quality their customers love. Here are some of the most effective ways to increase revenue in your café right now.
1. Turn Service into Subtle Sales
Your front-of-house team isn’t just taking orders - they’re shaping the customer experience. A well-timed, friendly suggestion can make a real difference.
Instead of a generic, “Anything else?”, try:
- “Would you like another cappuccino to go?”
- “Our banana bread pairs really well with your flat white - interested?”
Simple prompts like these can easily add $5–10 per table. Multiplied across a week, that’s significant revenue - and customers often appreciate the thoughtful touch.
2. Rethink Your Retail Space
Many cafés underutilize their retail shelves. Don’t just see them as décor - make them part of your sales strategy.
Use the products you already trust in your café - like Schibello Coffee beans - and display them prominently. Offer brewing equipment, filters, or even local goods that align with your brand.
Hot tip: If something isn’t moving, use it in-house before it hits expiry, and replace it with something fresh. Keep the display clean, seasonal, and regularly rotated.
3. Maximise the Countertop Moment
The moment just before payment is prime time for impulse purchases. Position snacks, grab-and-go items, and small upsells near the till.
Offer variety - something sweet, something healthy, something indulgent. Your staff can casually ask, “Would you like a protein ball or a house-made muffin with that?”
Even if only a fraction of customers say yes, it adds up - fast.
4. Keep the Menu Agile and Seasonal
Refreshing your menu doesn’t need to be a complete overhaul. Think small seasonal tweaks that feel exciting and relevant:
- In winter: hearty soups, baked goods, warm drinks like spiced chai or batch brews.
- In summer: iced long blacks, cold brews, light salads, and refreshing soda spritzers.
This keeps regulars engaged and encourages higher average spends when customers come in to try something new.
Avoid dead zones like back corners or behind the counter. Visibility and accessibility are key. A simple shelf by the front door with Schibello Coffee bags and gift cards can do wonders.
6. Create Connection, Not Just Transactions
Loyal customers are the foundation of a successful café. Consider offering:
- Loyalty cards.
- A simple brewing class once a month.
- Exclusive early access to new menu items or seasonal blends.
When customers feel part of your community, they come back - and they bring others with them.
Build for Longevity
Driving more revenue doesn’t have to mean doing more - it means doing things more intentionally. With thoughtful service, smart product placement, and meaningful customer connection, you can grow your café sustainably, even in challenging times.
At Schibello Coffee, we’re here to support you in making that happen, so reach out to us today – we’ve got your back!
